Give a Little Swedish Love
Thoughtful gifts inspired by Scandinavian tradition—designed to be worn, carried, and loved every day.
Shop the Heart Collection
At Swede Love, the heart is more than just our logo — it’s a symbol of love, connection, and the simple joy of being together. In Sweden, the heart (hjärta) holds a special place in everyday life and tradition. Walk into almost any Swedish home, and you’ll find a heart somewhere — carved into wood, stitched into linens, or hanging in a window, especially during the holidays.
In traditional Swedish folk art, the heart represents kärlek (love) and hemma (home). It’s a symbol of warmth, welcome, and togetherness — a reminder that love and kindness are part of daily life, not just special occasions. Hearts appear in embroidery, painted wooden décor, and classic Scandinavian crafts, including woven paper hearts (flätade hjärtan) that are often hung on Christmas trees as symbols of connection.
This sweatshirt carries that tradition forward — a modern, wearable nod to Swedish heritage, designed to feel cozy, meaningful, and full of heart.
Crafted from Bella + Canvas's premium sponge fleece, this sweatshirt is unbelievably soft, lightweight, and perfect for layering all year round. Each one features a sweet heart on the front and our signature Swede Love heart logo on the back.
Choose from classic Navy, Heather Grey, and Red — and fall in love with the perfect blend of comfort, simplicity, and Swedish charm.
Perfect For…
• Swedish-American heritage gifts
• Fans of Scandinavian design
• Christmas + winter hygge outfits
• Layering all year
• Matching family or friends
• Travel days + cozy nights
Why You’ll Love It
Ultra-soft Bella + Canvas sponge fleece
52% Airlume combed & ring-spun cotton / 48% polyester fleece
Cozy, breathable, lightweight feel
Heart detail on the front
Swede Love Swedish heart logo on the back
Unisex retail fit (ideal for everyone)
Ribbed cuffs and waistband for a relaxed, flattering shape
Printed in Los Angeles by Swede Love
Color Options
Navy with light blue heart
Heather Grey with gingham-blue heart
Red with white heart
Fit Notes
Unisex retail fit. Runs true to size.
Size up for a relaxed/oversized look.
A love letter in sweatshirt form — inspired by Swedish hearts
At Swede Love, the heart is more than a design — it’s our symbol for love, connection, and the simple joy of being together. In Swedish culture, the heart (hjärta) appears everywhere: carved into wood, stitched into linens, and woven into traditional holiday ornaments. It represents kärlek (love) and hemma (home) — warmth, welcome, and belonging.
Our I Love You So Much Hoodie carries that tradition forward in a cozy, wearable way. Featuring soft, light blue and white hearts, this sweatshirt is designed to feel comforting, meaningful, and easy to live in — whether you’re gifting it to someone you love or keeping it for yourself.
Choose Your Cozy
This style is available in two distinct sweatshirt options, each with its own feel and fabric — both equally loved.
Navy Hoodie – Cozy Fleece
Bella + Canvas sponge fleece
Soft, plush, and warm
Front kangaroo pocket
Perfect for cooler days, lounging, and layering
Rich navy base with light blue and white hearts
Yellow Hoodie – Lightweight Cotton
Comfort Colors garment-dyed cotton
Buttery soft, breathable, and lightweight
No pocket for a clean, relaxed silhouette
Perfect year-round and ideal for warmer climates
Sunny yellow with light blue and white hearts
Why Hearts Matter
In Sweden, hearts are a reminder that love is part of everyday life — not just special occasions. You’ll often see woven paper hearts (flätade hjärtan) hanging in windows during the holidays, symbolizing connection and togetherness. This hoodie is our modern interpretation of that tradition — simple, heartfelt, and made to be worn often.
Perfect For…
• Swedish-American heritage gifts
• Fans of Scandinavian design
• Christmas + winter hygge outfits
• Layering all year
• Matching family or friends
• Travel days + cozy nights
Fit Notes
Unisex retail fit. Runs true to size.
Size up for a relaxed/oversized look.
Details
Unisex fit
Designed and printed in Los Angeles by Swede Love
Inspired by Swedish heritage and Scandinavian simplicity
Easy, relaxed fit meant for everyday wear
Shop Mother’s Day
Skip the flowers that fade. Give her something she’ll reach for every day—cozy sweatshirts, beautiful totes, and meaningful pieces inspired by Swedish heart traditions.
Celebrate your sweet side — the Swedish way.
The Swede Love “Jag älskar godis” Adult Sweatshirt combines cozy comfort with playful Nordic charm, inspired by Sweden’s beloved lördagsgodis (“Saturday candy”) tradition. In Sweden, families save their candy indulgence for Saturdays — and indulge well. Swedes consume around 16 kilograms (35 pounds) of candy per person every year, making them the world’s sweetest nation (literally).
With bold blue lettering and a Swedish flag heart, “Jag älskar godis” (“I love candy”) celebrates that joyful tradition in cozy Scandinavian style.
Crafted from Bella + Canvas’ signature Sponge Fleece, this sweatshirt feels soft, sustainable, and perfectly fitted — a favorite you’ll reach for all year long.
Features
Inspired by Sweden’s lördagsgodis tradition — Saturday candy day, when families indulge together in sweets.
“Jag älskar godis” translates to “I love candy” in Swedish, accented with a Swedish flag heart.
Crafted from 8 oz., 32 singles Sponge Fleece (52% Airlume combed & ring-spun cotton / 48% polyester fleece).
Athletic Heather: 90% cotton / 10% polyester fleece.
Sustainably produced with a tear-away label for all-day comfort.
Retail fit and semi set-in sleeves create a clean, modern silhouette.
Designed and printed in Los Angeles by Swede Love.
Perfect for gifting, travel, or celebrating your Swedish roots in style.
Fit & Fabric
Unisex sizing — true to size with a relaxed retail fit
52% Airlume combed and ring-spun cotton / 48% polyester fleece
8 oz., 32 singles for premium softness
Sustainably manufactured by Bella + Canvas
Size Chart (in inches):
Size Sleeve Length. Body Width. Body Length
XS. 25 ⅛. 20 ⅝. 27
S. 26 ¾. 22. 27 ½
M. 27 ¼. 24. 28 ½
L. 27 ¾. 26. 29 ½
XL. 28 ¼. 28. 30 ½
2XL. 28 ¾. 30. 31 ½
3XL. 29. 32. 32 1/2
Perfect for your favorite Swedish chef — or anyone who loves Scandinavian coziness.
Our Swede Love Aprons come in two charming Nordic styles:
• Red “God Jul” Apron: Screenprinted in crisp white with a tomten (Swedish gnome), the Swede Love logo, and God Jul — Swedish for “Merry Christmas.”
• Navy Swedish Heart Apron: Embroidered with our signature Swede Love Heart, inspired by the classic svenskt hjärta motif.
With roomy pockets, soft brushed fabric, and an adjustable fit, these aprons are perfect for holiday baking, gift-giving, Christmas entertaining, or everyday cooking with a Scandinavian twist.
Whether you're making Swedish meatballs, holiday cookies, glögg, or family recipes, these aprons bring a cheerful, cozy touch to your kitchen.
Features:
100% soft brushed polyester (6.4 oz.)
Adult-sized: 28" x 33"
Adjustable self-fabric neck strap
Wraparound waist ties for a comfortable fit
Two roomy front pockets—great for phones, recipes, or tools
Machine washable (cold wash, hang dry)
Red apron: White screenprint (Tomten, God Jul, Swede Love logo)
Navy apron: Embroidered Swedish Heart
Designed in California by Swede Love
Perfect For:
Holiday baking • Scandinavian Christmas • Hostess gifts • Swedish heritage fans • Cozy home cooks • Christmas market shoppers.
Simple, sturdy, and full of Scandinavian charm.
Our Swede Love Swedish Flower Boat Tote is made from durable natural cotton canvas and features cheerful Swedish flowers with Swede Love printed on the front. Finished with soft light blue-gray handles, this tote feels classic, fresh, and easy to use every day.
Perfect for errands, markets, travel, or gifting, this bag is lightweight yet structured — designed to hold your essentials while adding a touch of Swedish style to your day.
Features
100% cotton canvas
Durable 10 oz. fabric weight
Natural canvas body with light blue-gray shoulder straps
Structured boat tote design
Comfortable shoulder straps
Lightweight, reusable, and practical
Designed by Swede Love
Size
14" W x 10" H x 5" D
Perfect For
Everyday errands • Farmers markets • Travel • Gifting • Scandinavian style lovers
Swede Love Story
Swede Love began with a simple wish: meaningful Swedish Christmas gifts for family. In 2016, our founder turned that wish—and the memory of her grandfather, Clifford Henry Erickson—into a small collection of Swedish-inspired designs. Today, Swede Love has grown into a joyful Scandinavian gift shop shipping to 40+ states and showing up each year at the SWEA Christmas Markets in Los Angeles and Orange County
Every sweatshirt, tote, and tiny Swedish heart is created with the values Clifford passed down: stay humble, work hard, cherish friendships, and love your family. Or as we say in Swedish: Njuta av livet—enjoy life.
Designed in Manhattan Beach, California, and inspired by generations of Swedish pride, Swede Love brings God Jul traditions, iconic Swedish hearts, and everyday coziness to your home—no matter where you live."
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